Guji
굳이 /goo-jee/ · Korean, adverb
To do something on purpose — even though you don't have to, even though it's a bit of a hassle.
An app for the flowers-for-no-reason kind of love.
Guji is for couples who still choose the inconvenient thing, on purpose.
Who this is for
For couples who've been together long enough that the little things started slipping. Not because you love each other less. Just because life got busier, and “we should do something soon” became the thing you keep saying instead of doing.
Or maybe you're just starting out, and want to build the habit before it ever gets the chance to slip. Either way, this is for you.
The mission
Ideas are the easy part. What's hard is actually agreeing on one, and actually going. We're not here to make guji effortless. Guji was never supposed to be effortless. We're here so it doesn't stay just an idea.
It's a bit of a hassle.Still worth it.